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Showing posts with label Search Engine Marketing. Show all posts
Showing posts with label Search Engine Marketing. Show all posts

Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

How to Add Constantly Updating Content to Your Affiliate Website

If you want visitors to return to your website, you'll need to add new content to your site. There are many ways to do this.

The two most common ways to do this are javascript and RSS. Javascript is a short code that will show dynamic content on your site by adding a short piece of code to your site. Although it is dynamic and changes, javascript is not search engine friendly.

RSS is a type of search engine friendly code that may be read by the search engines. It is a little more complicated to set up on your site, but it is well worth it. The search engines will spider your site more often if you use this type of code to update your site.

Another type of content that is rarely talked about but is available to affiliates is what is called datafeeds. This is usually a CSV or some type of text file that contains the product listings including titles, descriptions, image links, and other information that affiliates may add to their websites. Like RSS, using this type of content usually requires some type of script to process the content.

The first step in creating your content is to find content you want to use. Check with the affiliate programs that you are a member of to see what content they offer. Even articles, reviews, and other content are good content to add to your site. Rewrite as much of this content as you can to make it unique. Most site owners won't allow you to rewrite their articles, but you may rewrite the other content provided.

Next, decide what format you want to use. Some sites will have content available in a format you may want to use and others will not. You will have to decide if the format offered is acceptable for your use.

Check the terms of service for the content. Remember that if you are selling anything on your website that it is a commercial site. Many sites like Google, Yahoo, and others won't allow you to use their content on your website if you own a commercial site.

If you plan to use any type of RSS or datafeeds, find the right type of script first. RSS feeds require what is called a parser to process them so they display correctly on your website. Datafeeds will require a content management system of some type to process the information.

The easiest way to find these tools for your website is to do a search in your favorite search engine for "process datafeeds," "free RSS parser," and "affiliate datafeeds." Visit sites that offer content you want to offer on your website.

Some of the content you add to your website will please both your visitors and the search engines. Some will only please your visitors.

The important thing to remember is to offer something new for your visitors. Giving your visitors choices allows you to provide a wider array of solutions. More solutions will help you make the sale.

By: Jinger Jarrett
Jinger Jarrett is the author of the "7 Day Ebusiness," available on Amazon

Get to the Top Rank with SEO

If you are running an online business, you will definitely want to get your website rank well in Google organic listings for keywords phrases that are most relevant to what you are offering. Getting your site to the first page of Google is not an impossible dream, as long as you choose the right keywords for your optimization plan.

Do not make the mistake of trying to optimize one-word phrase such as "Soccer" or "rental". There are two reasons why you should not do this. First, it is almost impossible for a new site to get into the first page of Google for these types of keyword phrases, as it is way too competitive.
Secondly, a good search engine optimization plan is to optimize keyword phrases that are more targeted. For example, "Soccer" is too general and the traffic that comes to your website may not be very eager to buy foot balls or other stuff from you. They may just be interested to find out more about Soccer. On the other hand, if you optimize keyword phrases like "discount soccer clubs" or "used soccer clubs", you stand a higher chance to convert your website visitors to customers.

Now let me share with you 4 best SEO tips :

Choose the right keywords.
Again is back to what I have shared with you above. Choosing the right keywords for your optimization plan will determine whether you succeed in getting to the top on Google. Choose keyword wisely and make sure that they keywords you choose have substantial search volume to justify your effort.

Good onsite optimization.
A good onsite optimization is the basic of all successful SEO case studies. You need to place keywords in areas such as the title tag, meta tags, header tags, alt tags and content. By getting a keyword targeted domain name such as mygolfclubs.com - you will score extra point with Google.

Good original content.
Google dislikes non-original content and penalize duplicate content. If the content of your website is not original, no matter how much optimization you do to it, it will not rank high. It is definitely worth your effort to spend time developing quality and original content. Update your site with fresh content frequently and you will score another big point with Google.

Intensive linking campaign.
Google takes into account the number of links pointing back to your website. With more links pointing back to your site, it shows that your site is important and popular. However, links pointing back to your website need to be relevant to what your site is providing. Relevancy plays a very important role if you want to achieve successful optimization. You can get links pointing back to your site by submitting your website to directories, and writing articles and distribute them to the various article directories online.

With good organic ranking on Google, you can be sure to see a surge of traffic to your website and hence more exposure of your business.