Search Engine Optimization And Why You Gotta Use It

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

The Title Tag is Important Factor

The title tag is one of the most important factors used in the search engine optimization. Search engine optimizers(SEO) starts their process by crafting perfect title tags, because search engines give great weight age to the title tag in computing what each web page is about.. By using accurate and descriptive text, you can help your web page rank higher.

The title should be short and informative,within 150 characters, including space. It must contain the most important keywords at the beginning of the title. It is as important as visible text or website content as is for inbound links as well.

While doing a keyword search on search engines like Google,Yahoo,MSN,etc. People always check first the title tag of a particular result, and decide if it fit their needs. Therefore descriptive and straight to the point titles are backed with good rankings and click through rates. To have great SEO results, it is mandatory to have great title tag for both search engine bots and Internet users.

Creation of a title tag it can take only a few minutes but it definitely influence traffic to your site. Moreover, it helps your business site to stand out from others.

How to writing perfect title tags:

* Start your title tag with the most important keyword you are targeting on that specific page .

* The vocabulary used in the website content or articles must be persuasive which will draw the customer’s attention towards your site.

* The keywords in the title tag must follow the concept "keep it simple and straight". In fact, people do not read lengthy descriptions.

* The concise and impressive website’s slogan and keywords stand out to your potential customers.

* There must be appropriate title tag for every page in your site.


Do not gaining importance of keywords in title tags:

* Never leave title tag blank.

* Do not overuse the keywords.

* Company name in the title should not be used; instead some impressive and concise phrase should be used to impress the interest of people.

* Have a different tag for each web page.

* Less usage of information in your title otherwise it will confuse and turn potential customers away.

Get to the Top Rank with SEO

If you are running an online business, you will definitely want to get your website rank well in Google organic listings for keywords phrases that are most relevant to what you are offering. Getting your site to the first page of Google is not an impossible dream, as long as you choose the right keywords for your optimization plan.

Do not make the mistake of trying to optimize one-word phrase such as "Soccer" or "rental". There are two reasons why you should not do this. First, it is almost impossible for a new site to get into the first page of Google for these types of keyword phrases, as it is way too competitive.
Secondly, a good search engine optimization plan is to optimize keyword phrases that are more targeted. For example, "Soccer" is too general and the traffic that comes to your website may not be very eager to buy foot balls or other stuff from you. They may just be interested to find out more about Soccer. On the other hand, if you optimize keyword phrases like "discount soccer clubs" or "used soccer clubs", you stand a higher chance to convert your website visitors to customers.

Now let me share with you 4 best SEO tips :

Choose the right keywords.
Again is back to what I have shared with you above. Choosing the right keywords for your optimization plan will determine whether you succeed in getting to the top on Google. Choose keyword wisely and make sure that they keywords you choose have substantial search volume to justify your effort.

Good onsite optimization.
A good onsite optimization is the basic of all successful SEO case studies. You need to place keywords in areas such as the title tag, meta tags, header tags, alt tags and content. By getting a keyword targeted domain name such as mygolfclubs.com - you will score extra point with Google.

Good original content.
Google dislikes non-original content and penalize duplicate content. If the content of your website is not original, no matter how much optimization you do to it, it will not rank high. It is definitely worth your effort to spend time developing quality and original content. Update your site with fresh content frequently and you will score another big point with Google.

Intensive linking campaign.
Google takes into account the number of links pointing back to your website. With more links pointing back to your site, it shows that your site is important and popular. However, links pointing back to your website need to be relevant to what your site is providing. Relevancy plays a very important role if you want to achieve successful optimization. You can get links pointing back to your site by submitting your website to directories, and writing articles and distribute them to the various article directories online.

With good organic ranking on Google, you can be sure to see a surge of traffic to your website and hence more exposure of your business.

Optimizing Google Ad Sense – Make Ad Sense Pay More

With your Google ad sense account up and running, it\'s time now to get serious and have it pay more. This may take a little longer for new blogs and websites than on already established ones that have active visitors already. You need to find and use more profitable keywords in your content depending on the topic under discussion. How ever enticing it may be its always wise to abide by the laid down guidelines else you can easily loose your investment.

Using keywords in your content determines what adverts are placed on your pages. However excessive misuse of keywords could lead to disqualification or banning from Google ad sense program and most of all loose the pay. A keyword density of between 3-4% is suitable to maximize not only your ad placement but also visibility of your page on the search engine. This means you can repeat your keyword 3- 4 times for every 100 words in your page content.

Creating useful and content that is suitable to your visitors is more important. Using keywords to create content that cannot be understood will create more harm than good. It should be unique and highly valuable to your readers.

Apart from content creation it’s a good idea to optimize your Google ad sense ad units so as to attract more clicks from unsuspecting visitors. This is called optimization it helps you become more visible to the search engine and attract the right ads every time it loads up.

To make ad sense pay more, you log on your account and click on the set up tab; you can create channels that help you monitor profitability of the ad units, change color on the palettes. After setting them up you are ready to create a add unit which and place the JavaScript code generated on your page. With time you will be able to know which colors, ad placement positions, and keywords work best for your site.

Author: Sullivan Pau

About the Author:
Sullivan Pau is a web Consultant and Webmaster at Syspag Studios ,A company offering web design,web hosting and SEO Outsourcing services.Rate this article and read more Internet Technology articles at More Ad sense Articles .

Importance of Search Engine Optimization

The primary way of finding a web site on the Internet is by taking the help of search engines as a result web sites with excellent search engine listings may see a remarkable flow of traffic. There is a general belief among people who are new to the working of the search engine is that it involves human aspect which is totally incorrect. The fact is that the listings or ranking done by search engines is a fully automated process performed by computer programs.

They visit each web site and decide under which category, term the web site should appear. Millions of web sites compete for good search engine listings but the irony is that most of the Web sites get poor rankings or even worse scene is where some web sites many even fail to appear on the search engine listings. Therefore just submitting a Web Site to the search engine is one part and getting a good listing is another part of the Job, where the role of Search Engine Optimization comes.

Search Engine Optimization (SEO) is described as a process which enables the web site to get a good listing, resulting in increase in the traffic flow to the web site from various search engines. This process is also actively used to attract quality visitors to the web site. Many people also treat it as one of the integral part of Search Engine Marketing process which can often give good returns therefore the web site owners pay special attention to SEO right from the beginning of construction of the web site.

The keyword used to obtain the desired search results by the visitors is one of the critical factors which decide the quality of visitors at the site. For example there may be visitors who would like to make purchase or there could be those visitors who would search a web site just for downloading or viewing some particular information. It could also be a visit to the web site for a newsletter sign up or a request for further information.

Since the search engines do not get any money for sending the traffic to the web sites in case of normal searches made so they keep on changing the combination of factors which give the search results. This is due to the fact that they are making efforts on a continuous basis on improving the Search Results to encourage more people to use their Search engine.

The marketing process of the search engine is multifaceted there is no surety that the process used for Search Engine Optimization will be successful for the web site either in the short term or in the long term. Another important aspect for effective use of Search Engine Optimization is the preparedness of the web site.

If the traffic increases due to the process of Search Engine Optimization, but the site is not prepared to handle the increase of traffic, this will result in increased number of dis-satisfied visitors who are unlikely to return, which will cause more harm than benefit the site.


By: Sharon Dawkins
Visit us at PR Link Building for more info on SEO. Other important Internet Marketing guides and strategies can also be found at our site.

How strong is your search??

This especially becomes important when you're competing in a very aggressive market and you need to expand the resources for your team. In most cases, you'll wind up having two competing teams -- one trying to drive paid search at the lowest cost versus the natural search team trying to drive nothing but free traffic.

A split between these segments is very important. A lack of clarity will really hurt your business and you won't be able to see if problems are occurring.

For example, say you're a VP, and you come back into work on a Monday to find that search traffic is down 20 percent. Was that 20 percent made up of organic traffic? Not always. The most common variances typically happen in the paid world. However, you wouldn't be able to see that if you were using a simple analytics package.

The large packages are great and provide tons of data. For example, Omniture has a great system that provides you any data you want to see, as long as you're willing to pay for it.
None of the large packages have an out-of-the-box solution that just works. So if you're costing out a custom solution, you may find it's a similar price to bring in your own business intelligence team and collect your own data. This way you can build your own reports and not have to worry about the analytics company knowing all of your private data and building pricing models around your revenue and conversion rates.

It seems all too easy for a large search engine to take this data and also adjust their pricing around your conversion data. Think carefully about what data you really want to give them, and how much. With your own data set, you can create custom reports and a model based on your specific business needs.

For example, it really helps to see a slice-up between categories and product types. This allows for an appropriate A/B testing model and can offer clarity between templates and content-specific data sets.

You can also run reports around how many products are really doing well in a natural search campaign, it can provide clarity around how to get more of your products indexed within natural search.

Search engines provide scoring based on how many clicks it takes to find a product. Don't fool yourself. Putting your highly competitive product in sitemaps doesn't guarantee a ranking, I promise you!

Instead, try to understand the users and how they react to changes in the site structure. You'll be able to respond to these issues with less of a headache.