Importance of Search Engine Optimization

The primary way of finding a web site on the Internet is by taking the help of search engines as a result web sites with excellent search engine listings may see a remarkable flow of traffic. There is a general belief among people who are new to the working of the search engine is that it involves human aspect which is totally incorrect. The fact is that the listings or ranking done by search engines is a fully automated process performed by computer programs.

They visit each web site and decide under which category, term the web site should appear. Millions of web sites compete for good search engine listings but the irony is that most of the Web sites get poor rankings or even worse scene is where some web sites many even fail to appear on the search engine listings. Therefore just submitting a Web Site to the search engine is one part and getting a good listing is another part of the Job, where the role of Search Engine Optimization comes.

Search Engine Optimization (SEO) is described as a process which enables the web site to get a good listing, resulting in increase in the traffic flow to the web site from various search engines. This process is also actively used to attract quality visitors to the web site. Many people also treat it as one of the integral part of Search Engine Marketing process which can often give good returns therefore the web site owners pay special attention to SEO right from the beginning of construction of the web site.

The keyword used to obtain the desired search results by the visitors is one of the critical factors which decide the quality of visitors at the site. For example there may be visitors who would like to make purchase or there could be those visitors who would search a web site just for downloading or viewing some particular information. It could also be a visit to the web site for a newsletter sign up or a request for further information.

Since the search engines do not get any money for sending the traffic to the web sites in case of normal searches made so they keep on changing the combination of factors which give the search results. This is due to the fact that they are making efforts on a continuous basis on improving the Search Results to encourage more people to use their Search engine.

The marketing process of the search engine is multifaceted there is no surety that the process used for Search Engine Optimization will be successful for the web site either in the short term or in the long term. Another important aspect for effective use of Search Engine Optimization is the preparedness of the web site.

If the traffic increases due to the process of Search Engine Optimization, but the site is not prepared to handle the increase of traffic, this will result in increased number of dis-satisfied visitors who are unlikely to return, which will cause more harm than benefit the site.


By: Sharon Dawkins
Visit us at PR Link Building for more info on SEO. Other important Internet Marketing guides and strategies can also be found at our site.

How to come up with a great SEO article

Many people are starting to come up with articles to be used for search engine optimization purposes (SEO). It is important that a SEO writer come up with relevant articles that would attract visitors to a certain website. When one wants to write a SEO article, start of with a couple of keywords. These keywords would be your guide as to knowing what to actually write about. The keywords are often common words used in everyday conversations. Examples of the keywords would be college, shawls and floods. These are common words being searched for everyday by website visitors. If someone is looking for a certain article, example on college, if your SEO article contains the keyword "college", the chances of visitors checking out your website are rather high. If many visitors will enter your site, it will be very beneficial for you as you will be able to promote your website.

The keywords are not just for the purpose of visitors finding your website. But with the keywords, you will be able to shape up your article and think of possible topics related to your keyword. After coming up with an interesting topic, start to write your article. The common rule is to use the keywords as often as every 100 words. This will ensure that the website will be able to get a relatively good number of hits and visits. But there are some websites which do not require that the keywords be written every 100 words. Some keywords only need to be repeated twice in an article. Ask for details on writing and follow the guidelines given to you.

Another thing to be taken into consideration would be the number of words. A good number of words for the articles would be 300-500, unless specified otherwise. Always confirm if it is acceptable that you go past the minimum number of words.

But interesting topics are not the only aspects to take into consideration when writing SEO articles. One should make sure that the articles written are to be grammatically correct. If you have a website that contains articles that do not make much sense, your visitors will diminish. So after you write every article, make sure you read them again and again to make sure that there is a logical flow of thought. Proofreading it will also ensure that you have good grammar and logical sentence construction.

After proofreading, make sure that you run your article through an article checker. One reliable article checker would be CopyScape. This would ensure the owners of the website that they are getting original articles. CopyScape will run your article through a popular search engine to see if there is a duplicate article available. This helps avoid plagiarism and copying other people’s work.

By: John Moore
The author of this article is an experienced manager of a small web based business. He is now using his knowledge on many subjects, including article submission service and link building to help other webmasters succeed in their online endeavors.

Search Engine Optimization And PPC

Search Engine Optimization (SEO) and Pay Per Click (PPC) are the well-known terms which are often regarded as linked. All over the Internet we come across several blogs and forums highlighting their views about both these terms.

But some of us really understand the difference between SEO and PPC? Do we have the required knowledge of both the terms so as to decide the difference or similarity between them or are we just swayed by the views of others?

The first difference between the digit terms is that Search Engine Optimization (SEO) is not a service provided by Google but we have adopted this process to attain our websites available to the online world. On the other side, AdWords is the only program run by Google through which it earns maximum part of its revenue.

The second difference is between Page Rank and Quality Score. PageRank is the value Google associate to the individual pages of the website. PageRank outlines the online popularity of the page and how important the page is in the eyes of Google. On the other hand Quality Score is associated with the keywords and ads within the campaign of AdWords. For can visit to: www.search-engine-premiere.com it is determined by Click through Rate (CTR), keyword & ad text relevance, landing page quality and historical keyword performance.

The third difference is that SEO is used to increase the rankings of the website which is organic in nature i.e. there is no cost involved in it. It is completely free. What all you have to do is just study the algorithm of search engine adheres to the policies and follows simple steps of optimization. Doing so will give you good rankings disregarding of any other factor. On the other hand, AdWords is a controlled process. It is costly when compared to SEO but much cheaper when compared to the ROI and offline marketing.

The fourth difference is the how the cost is incurred. In AdWords, Google charges in digit ways, either Pay per Click (PPC) i.e. the publicist has to pay when someone clicks on his ads or Pay per Thousand Impressions (CPM) i.e. publicist has to pay for displaying his ad thousand times. On the other hand, no much cost transaction is involved in SEO. Your website's snippet will be displayed as some number of times as and when the keyword for which it is optimized is searched for. No cost will be paid or taken by anyone if your URL is clicked.

Last difference is the factor of dynamism which is associated with both the terms but diverge significantly. When we perform SEO on a website and after some instance we achieve feature 1st rank on search engine, it is bound to change because of digit reasons - change in search engine's algorithm and concentrated efforts by our competitors. But this change is not instant. It may take months and even years to dislodge the position of our competitor's website which is well optimized. On the other hand, the ad position changes frequently. As soon as we click the refresh button of the browser we can see the change in position of the ads and sometimes even complete replacement of ads and display of new ads.

These are the few but not all differences between SEO and PPC. Those who believe that either of them affects the other are unnecessarily wasting their instance and resources. The only similarity between the digit is that both of these are used to market the websites online and to increase the brand awareness.