Giving Your Search Engine Ranking a Boost

To market online effectively attention must be paid to your search engine ranking. The reason for this is really quite simple. When somebody conducts an online search for information the search engines will display their results to this person in order of their ranking. It stands to reason the higher you're ranked the more likely someone is to click on your site, right? Therefore the higher you're ranked the more traffic you will receive.

Oh and yeah, did I mention this type of traffic known as organic, is FREE!

If your feelings or pride haven't been hurt by being offered FREE traffic then let's quickly review 5 improvements you can make to your site to increase your search engine ranking.

*A Descriptive URL

The URL for your website should accurately describe or at least be directly related to the content found on the site. Search engines favor sites that have URL's that are concise, clearly descriptive, and contain at least one keyword.

*Content

The content found on your site should be relevant to the intent or purpose of the site itself. If it is a service, product, or even a cause the content should clearly depict that to any visitors without them having to figure it out on their own. This frustrates the visitors and search engines frown upon this. Be sure to include keywords within your content. The proper placement and frequency of use is part of a carefully planned out keyword optimization strategy that will increase your search engine rankings.

*Title Tag

Look at your title tag to see if it contains keywords from your site. You want to keep this short and word it in a way that is understandable and descriptive of your site. Consider what a web browser may type when searching for a site like yours.

*Quality Links

The more incoming links you have to your site the 'higher' regard search engines will have of your site. Consider these links as online recommendations of your site. When you have incoming links from highly ranked sites this will further boost your ranking.

Visiting social sites and leaving a signature file with a link back to your site or even article marketing are two examples as to how to create quality links. The more you have the more your ranking will benefit.

Reach Out Within Your Community.

To further increase your exposure online get connected within the community in which you're involved. The online marketing community has forums, bookmarking sites, blogs, and social networking available for every conceivable topic there is. The more you're involved the greater chances are for additional links back to your site. Staying within your particular niche will help you maintain more of a focus on your targeted audience for your online business.

The only investment you make to increase your search engine ranking by addressing these 5 aforementioned areas above is a little effort. By paying a little extra attention to detail the benefits to your online business


By: Tj Philpott
TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For additional online success tips and a free guide that demonstrates how to find both profitable markets and products visit:http://blogbrawn.com/