Search Engine Optimization And PPC

Search Engine Optimization (SEO) and Pay Per Click (PPC) are the well-known terms which are often regarded as linked. All over the Internet we come across several blogs and forums highlighting their views about both these terms.

But some of us really understand the difference between SEO and PPC? Do we have the required knowledge of both the terms so as to decide the difference or similarity between them or are we just swayed by the views of others?

The first difference between the digit terms is that Search Engine Optimization (SEO) is not a service provided by Google but we have adopted this process to attain our websites available to the online world. On the other side, AdWords is the only program run by Google through which it earns maximum part of its revenue.

The second difference is between Page Rank and Quality Score. PageRank is the value Google associate to the individual pages of the website. PageRank outlines the online popularity of the page and how important the page is in the eyes of Google. On the other hand Quality Score is associated with the keywords and ads within the campaign of AdWords. For can visit to: www.search-engine-premiere.com it is determined by Click through Rate (CTR), keyword & ad text relevance, landing page quality and historical keyword performance.

The third difference is that SEO is used to increase the rankings of the website which is organic in nature i.e. there is no cost involved in it. It is completely free. What all you have to do is just study the algorithm of search engine adheres to the policies and follows simple steps of optimization. Doing so will give you good rankings disregarding of any other factor. On the other hand, AdWords is a controlled process. It is costly when compared to SEO but much cheaper when compared to the ROI and offline marketing.

The fourth difference is the how the cost is incurred. In AdWords, Google charges in digit ways, either Pay per Click (PPC) i.e. the publicist has to pay when someone clicks on his ads or Pay per Thousand Impressions (CPM) i.e. publicist has to pay for displaying his ad thousand times. On the other hand, no much cost transaction is involved in SEO. Your website's snippet will be displayed as some number of times as and when the keyword for which it is optimized is searched for. No cost will be paid or taken by anyone if your URL is clicked.

Last difference is the factor of dynamism which is associated with both the terms but diverge significantly. When we perform SEO on a website and after some instance we achieve feature 1st rank on search engine, it is bound to change because of digit reasons - change in search engine's algorithm and concentrated efforts by our competitors. But this change is not instant. It may take months and even years to dislodge the position of our competitor's website which is well optimized. On the other hand, the ad position changes frequently. As soon as we click the refresh button of the browser we can see the change in position of the ads and sometimes even complete replacement of ads and display of new ads.

These are the few but not all differences between SEO and PPC. Those who believe that either of them affects the other are unnecessarily wasting their instance and resources. The only similarity between the digit is that both of these are used to market the websites online and to increase the brand awareness.